Most independent musicians view online advertising as an expensive strategy and hence they feel it is OK to circumvent it by just engaging with the online community. Nevertheless, most industries consider advertising as a vital component of an effective marketing strategy since it can bring about the twin massive benefits of awareness and conversion.


Advertising makes your brand, company, logo and products information popular among the public. Advertising can also help in enhancing the conversion rate. Hence indie musicians can never overlook the importance of advertising. Here are a few points you must never forget if you wish to get the best out of advertising online.

Points to note

Timing is an important factor when it comes to advertising. Determine your goals of advertising. Some of your goals can be driving the ticket sales, boosting more traffic to a sales page, announcing an upcoming tour or enhancing the awareness about your band. The goal of your ad must decide where to advertise and how long you must run the advertisement. Some of the most popular and effective kinds of online ads you can think of include display ads, search engine ads, pre-roll ads, retargeting, and sponsored stories.

How to optimize your advertisements

  • Once you have decided what type of ads will best suit your objectives, you need to focus on the following aspects to optimize your ad campaign.
  • Decide how much money you can invest in advertising. This factor can also impact the choice of ad you will think of. Some of the different kinds of ads based on the cost structures are pay per click, cost per impression and flat rate ads.
  • Similar to any kind of marketing, you must know about your target audience since this understanding is crucial to success. Your ad must help connect with people effectively to be successful. Hence you must pay enough attention to how your ad must look, what content you must include, and what calls to action and colors you must deploy.
  • It is worthless to run an advertisement without having a key performance indicator that will help you determine how much you have achieved from your ad. This will also help you decide which message, call to action and style has helped you achieve the desired results. Thus, you can fine-tune your ad strategy next time.

By Patrick Hill on June 27, 2018.