A blog lets you showcase your talents, helps reach out to new audiences, boosts up website SEO rankings, and also help sharpen your own writing skills. For a musician like you, creating a blog need not be the first priority. Nevertheless, know that a blog can be a powerful tool to promote your music. Here are a few reasons why a blog is always a versatile and powerful tool for you.


How does your blog help you?

It is a platform for you to publish your music. It lets you share a regular content with your audience to update them on what is happening at your end. It showcases your music. It helps you expand on your ideas. Your blog can help clearly differentiate you from the thousands of other musicians around you. It shows you as the person behind your compositions. It is the forum where you connect with your fans through your music and also attract new fans. A blog is a great way to announce your offers and promote your music, events and those that you wish to sell. The more your audience is exposed to your offers, the more is the probability that they will go for it.

You must make yourself known first to be able to promote your music

Getting your music in front of potential fans and new people is, in fact, the biggest challenge in front of every musician. It is important to explore how you are going to make people care about your music. There are thousands of bands and musicians out there who are fervently vying for attention. It is important that you break through the noise and make people know that you exist. The best kind of promotion happens after you establish a relationship with your audience. A blog is a wonderful tool to connect with people on different levels. On your blog, you have more room and more freedom to share your story and inspire your audience.

The two approaches to blogging

As a tool to engage your audience, your blog can let you achieve two different purposes.

Blogging helps you involve your audience with your career in an emotional way. It helps turn a fan into a super fan. The exclusive kind of personalized experience your blog can give them is a wonderful building block you can rely upon to grow in your career as a musician.

From the other point of view, your blog can give your audience something interesting and useful they have been searching for. Some of the blog posts you share on your site can attract them and get them interested in your music eventually through that first point of contact.

The takeaway

Your blog gives you a context and opportunity to tell your story in interesting ways that your music cannot do. The more your audience get to know what makes you tick, the more they will be interested in checking out your songs. Your blog is a connection point for your fans. It tells them who is behind the music and the reasons why they must take interest in your music. And hence it is the mightiest tool to build your career faster than you can expect.

By Patrick Hill on August 9, 2018.