Most musicians contact the press while releasing a new album or while going on a tour. While this is a popular way, there are a lot of other ways to draw the attention of the press to cover your music. In every way possible, musicians must make the best use of the media to promote themselves and their music among their audience and fans.


A perfect stranger needs to listen to your name a few times before they can motivate themselves to listen to your music. Hence it is essential for every musician to take advantage of the press opportunities in front of them. If you do this with full force before you release your next album, you will have already got a whole a new audience primed for your music when it is hot and finally released.

When Starting a New Recording Mission

You can announce the beginning of recording a new album, single or collaboration. Share the information about the team you are working with, where the recording is happening, what is so different about the present project when compared to the previous ones.

When the Recording Process is Progressing Wildly

While the recording process might stretch over a month or two, you can heighten the excitement by sharing the details on how it is moving forward. Give your audience a taste of how many songs you are working on, interesting song titles, photos, rough mixes, demos or even videos are great things to share with your fans to keep them engaged.

While the Recording Is Over

When your recordings are finished, you can make a big announcement saying they are finally done. This can provide you with yet another opportunity to share the newer details about the project including the photos and videos of you in the studio in addition to talking about the expected release timeline.

When Choosing the Title For Your Album

Your audience might be naturally waiting with excitement to know the name of your album. Around this time, you can make use of the favorable buzz to talk about some details focusing on your career. What is so interesting about the new album? Talk about how the title reflects on the vision of the project.

When the Album Art is Ready

This can be a really fun situation that will add to the excitement of the fans. People are very eager to get a glance at the covers of albums that are waiting to be released. You can make use of this opportunity by pitching your story to the press. You can talk about the design and the designer of your cover. Let people know what it is about the relationship between the cover design and your music that makes it so interesting. It is advised to share a high-resolution image of your cover at this point.

The Other Occasions That Can Be Used to Contact the Press

When you launch your first single from your new record. When you start a video or there are some changes in your band. Even when you enter into a sponsorship, endorsement deal, partnership or collaboration with a co-brand or another product, it makes a tremendous difference when you contact the press to make your moves public. These steps will help trigger the curiosity and interest of your audience and fans. Not only that but it will also create big excitement among them before your new album is even released.