While you may really enjoy producing music, the more serious challenge as an independent musician is playing the role of a marketing agency. In fact, the latter can take away from the time and energy you will need to create good music.
You must be able to showcase your talents across the nation and reach millions of fans. Developing a stable fan base will take quite some time to happen. Here are the commonest marketing challenges you will have to face as an independent artist.
Developing a reliable social media following
While social media can bless you with thousands of fans, not all of your contacts can convert into sales. Paying to promote your social media presence will not guarantee reliable fans. Nevertheless, maintaining social media is necessary to be accessible to the public. You must learn how to build your brand on different channels in a consistent manner.
Performing at the local venues to attract potential fans
The top musicians of our times started off by performing at their local venues. Nevertheless, all the artists who used this method did not succeed. Though they may have become popular in their area and could access complementary drinks at the local cafes and bars, nothing better could be expected, in most cases. When the locals are bored with your music, your dreams are just shattered.
Getting recognized at talent display shows and contests
This can be described as a grassroots method. The danger is that the judges presiding over these shows and contests can have biased results. You must hence focus on building on your professional presence without bothering about the results.
Getting the audience you deserve
Getting the audience your music duly deserves can be a serious challenge for you. The different marketing strategies like social media, competitions, local performances and meetups and other avenues can be a tough job to crack. At the same time, it is important for you to make the best use of these avenues to get your audience.
