While you will really enjoy producing music, the serious challenge in front of you as an independent musician is playing the role of a marketing agency. In fact, the latter can take away from the time and energy you will need to create good music.


You must be able to showcase your talents across the nation and reach millions of fans out there. Developing a stable fan base will take quite some time to happen. Here are the commonest marketing challenges you will have to face as an independent artist.

Developing a reliable social media following

While social media can bless you with thousands of fans, not all of your contacts can convert into sales. Paying to promote your social media presence cannot guarantee you reliable fans. Nevertheless, maintaining social media is necessary to be accessible to the public. You must learn how to build your brand on different channels in a consistent manner.

Performing at the local venues to attract potential fans

Some top musicians of our times started off by performing at their local venues. Nevertheless, all the artists who used this method did not succeed. Though they might become popular in their area and could access complementary drinks at the local cafes and bars, nothing better can be expected in most cases. When the locals are bored with your music, your dreams are just shattered.

Getting recognized at talent display shows and contests

This can be described as a grassroots method for independent budding artists to showcase their talents. Nevertheless, the danger is that the judges presiding over these shows and contests can have their biased way of announcing the results. You must hence focus on building on your professional presence without bothering about the results.

Getting the audience you deserve

Getting the audience your music duly deserves can be a serious challenge for you. The different marketing strategies like social media, competitions, local performances and meetups and other avenues can be a tough job to crack. At the same time, it is important for you to make the best use of these avenues to get your audience.

By Patrick Hill on June 23, 2018.