Live streaming is a mighty tool for musicians to promote themselves. It enables an easy way to interact with fans and showcase your new creations with the minimal spending.
Whether you are active on Facebook Live, Twitter or Instagram, you must approach live streaming in the right way to get the best out of it. Here are a few tips to do the live streaming on social media in the best way.
Equip yourself with the right tools
You can very well do the live broadcast only with the help of your phone and internet connection. Nevertheless, investing in a few simple tools can give a more professional edge and get you with a good start.
- External mic is something you cannot overlook since even the most advanced phone does not deliver a high-quality audio. Invest in an external microphone that is compatible with a smartphone.
- Though external lenses are never a must for live streaming, they can provide you with more options for close-ups, focus fisheye shots and many others.
- Since cheap tripods are available, never prop up your phone on a shelf. A tripod is a great tool to get the best angle for your shot.
- You will also need to invest in a decent studio lighting to keep your themes better illumined.
Choose the location
Though you can go for a straightforward live performance on Facebook Live, you can add more interesting elements to it by streaming a practice session, providing a look behind the scenes, or broadcasting a cover request.
Duration of the broadcasts
The length of the live streaming session is a very important aspect to look into sustaining the interest of the audience and also engaging them in a productive way. For instance, a session running for about one to two minutes is too short to convey anything meaningful. At the same time, two hours can be an overkill. The ideal duration for a live streaming session can be anywhere between half an hour and one hour. Use your judgment and understanding of the nature of your audience to decide on the length of the live streaming.
Plan in advance and promote ahead
If you already have a large and dedicated following on the social media, spontaneous or surprise streams can also do well. However, if you are just a beginner to the concept of live-streaming, it is good to make people know that you are going live. This can make sure a good number of fans will join you. One advantage you have on Facebook is that the prioritizing is based on the platform’s algorithms and so you will appear on top of the news feeds. Also, your followers will receive a notification when you go live.
Testing and reviewing is important
Facebook has an elaborate metrics for live videos that will throw more light on aspects like post-performance, clicks, retention rates, audience engagement, the extent of reach and also negative feedback. By clicking on the ‘Insights’ on your Facebook page, you can view all these useful details. The side menu will also show you a variety of insights for your live video posts and also for the other posts published. These statistics are highly useful for a profound learning on what worked and what did not work. Based on your learning, you can always improve on the next one.