Commissioning a new music video is perhaps the most expensive part of your marketing campaign as an artist. To move your project to success, it is crucial to hire the best director. Here are a few insider tips to find the best director for your project.


 

“A man with a professional camera recording video on stairs” by Steven Van on Unsplash

Commissioning a new music video is perhaps the most expensive part of your marketing campaign as an artist. To move your project to success, it is crucial to hire the best director. Here are a few insider tips to find the best director for your project.

Make a good brief
Gather all the details about your project and prepare a proper brief discussing whether you want the artist to be shown in the video, the location you prefer, your budget, if you want it to be animated or filmed, and the delivery timeline. It is also a good idea to share links to some videos you liked and mention what you liked about them. It is also good to set the right budget for the project mentioning it in brief. You must be realistic with this step to explore whether the budget is the right fit for the proposed project.

Contact the right directors in the right pitch
Explore as many directors’ profiles as possible. Shortlist the ones who you think will do an excellent job for you considering their style and kind of industry experience. Take into account if you like their earlier works and whether the job you have in hand matches their pitch. If you want the way they communicate on the social media, it is an added advantage for you.

Storyboard is important
It is very much your right to ask the director for the storyboard after you commission one. If you start the process with a storyboard in hand, you can ensure that you are well aligned with all the stakeholders of the project and also ascertain what you can expect from the final product.

Get a contract
Most commissions fail since they do not have a contract in place. Know that preparing a deal must be your top priority and it will give you peace of mind and also put the director in a proper orientation with the project.

By Patrick Hill on February 15, 2018.